Drop 01 · Sarasota, FL · Summer 2026

Too fly for the room.

Board shorts for the kid who already knows he looks good. No logo screaming. No fishing-cosplay graphics. Just the right shorts, made right, priced right.

drops in —d —h —m —s

scroll

// 01 · the move

we read the brief from the customer
before the brief from the boardroom.

Three things we won't do.

  1. 01 Spam your inbox. we ping you when the drop is live. once.
  2. 02 Sell out the cut to chase margin. $58 intro. $89 ceiling. ever.
  3. 03 Put a logo where you'd see it on a beach. the only mark is on the inside of the waistband.

// 02 · drop one

Five cuts.
One drop.

145 gsm 4-way recycled poly · double-stitch fly · Boca Grande Coral signature thread on the back-right pocket. every SKU.

// 03 · password

Read it out loud.

two · fly · three · me

too fly for me. now you get it.